overview | agency services | corporate services | what we do

Kern Communications is a PR, MarComm and Copywriting services company that will help your company or agency strategize, develop and deploy customized solutions in the following areas:

Public Relations
Manage all aspects of media/press relations and publicity generation including comprehensive cross media PR plans, press kit material development (with online press room spec), campaign strategy, planning and execution, press release composition and wire distribution, media pitches, custom-compiled targeted media lists, full-scale outreach, interview coordination, editorial submissions/placements, content syndication, award and speaking engagement procurement, Access select media placements here and select work samples here

Names, Tag Lines, Slogans and Titles
We offer extraordinarily creative, compelling, memorable and functional brand identifiers including business, product and program names, tag lines, slogans, domains and book titles. Our gifted, highly seasoned wordsmiths develop innovative ideas, words and phrases that best promote a brand, and are likely to "stick" in the minds of prospective clients and customers. We also develop names, tags and slogans that are search engine optimized. Access select work samples here

Creative Copywriting
High impact copywriting and copyediting of any PR, marketing, advertising or sales-related vehicle - all in a tone and style consistent with each client’s distinctive brand communications "voice" and with an understanding of the direct-response medium. For Internet-based initiatives, we deliver content that is highly search engine optimized. Eagle-eye proofreading services also provided. Access select work samples here

Social Media
We will expertly manage your social media marketing effort, including moderating your accounts to increase the size of your following and create an engaged community of brand-loyalists. Here you can capitalize on our social media expert's skills across all social media platforms including: Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogger and Wordpress. Services include monitoring of all social networks to determine if and how your brand is being discussed to make sure that you are leading the dialogue, staying current and fostering your desired online reputation. In addition to standard account management, services can also include helping you to develop, implement and moderate exciting, buzz-generating social media campaigns such as Twitter parties, Facebook contests and promotions, and blogger outreaches. Other services include: account creation and design, installation of Facebook apps, social bookmarking, cross-branding through all platforms, and feed integration.

Web Site Project Management
Kern Communications will oversee the development of your, or your client's, Internet, Intranet or Extranet site from end-to-end, including as-needed research and discovery, content, functionality and information architecture specifications, as well as overall development project and vendor management to ensure the Web site is built to spec, is error free, and is completed in accordance with the Company's expectations. RFP development and design firm selection/contract negotiation services are also provided as-needed

Program Development
Strategic B2B or B2C customer acquisition and retention program planning, content development, functional specification, marketing database strategy, and promotion

Interactive Initiatives
Strategy and design of online marketing programs such as online advertising (buy or sell), direct response email campaigns, seminars and events, contests and sweepstakes, referral and affiliate programs, Web-based market research, online press, investor, sales and/or marketing kit development, industry-appropriate site features and interactive tools, Intranets, Extranets, eCommerce evaluation and optimization recommendations

Lead Generation
Audience strategy and segmentation, list research and acquisition, electronic media buying, direct response campaign development, creative design or analysis, results analysis

Community Building
Develop programs that establish site "stickiness" and/or that reach your target audience on a periodic, on-going basis to increase visibility, site traffic, customer loyalty or enhance prospect relationships

Art Direction
Creative strategy and art direction/review for all eMarketing initiatives specified herein

Quality Assurance
Systematic proofreading, evaluation, and testing of Web site content, navigation and functionality to ensure errors and bugs are promptly identified, reported and fixed

Revenue Sourcing
Evaluation and identification of areas of your online property with inherent value that may generate secondary revenue, coordination of proprietary content syndication, media kit research and preparation, logo merchandise procurement

Competitive Intelligence
Evaluation of competitor Web site content, promotions, advertising concepts, news, events, announcements, specified product/service features and benefits and/or search engine/directory rankings to help you stay one-step ahead

Advertising, public relations or other creative agency RFP development, selection and management assistance, identification of applicable industry trade shows and speaking opportunities

Search Engine Optimization
Complete Search Engine Marketing services including, but most certainly not limited to, critical keyword research, META data development or enhancement, manual top search engine submissions, specialized industry directory identification, compilation and manual submissions

Channel Support and Partner Programs
Developing online materials and/or direct marketing programs to procure and support distributors, VARs, retailers, and business partners